TimeKu: Designing a Frictionless Scheduling Ecosystem
Creative Lead, 2015-2017
Creative Direction • Product Design (UI/UX) • Brand Identity • Team Leadership • Marketing Strategy
TimeKu was founded on a simple premise: software should fundamentally improve how people experience and manage time. The platform was engineered to let users aggregate disparate digital calendars, see collective availability at a glance, and coordinate plans with a single tap.
As Creative Lead, I built and mentored the cross-functional creative team from the ground up, directing the overarching brand identity, product UX, social presence, and marketing execution.
I audited the existing app and mapped the architecture to align design and engineering on the project scope.
Translated user research into core personas to ensure design decisions mapped to real user segments.
design challenge
Our initial product thesis focused on solving a fragmentation problem: people use too many different digital platforms (Google, Outlook, Apple), making it nearly impossible to see a unified view of collective group availability.
To solve this, our V1 strategy relied on a closed, synced network model:
• Aggregation & Syncing: Automatically combined users' various calendars into a cohesive profile and cross-referenced availability within their established TimeKu network.
• The Assumption: We hypothesized that perfecting the internal group experience would naturally drive viral adoption as users invited their external networks into the app.
Core TimeKu screens, guiding users from receiving a new invite to managing their day.
The web landing design, focusing on lifestyle photography to frame the app as a tool for everyday life.
Responsible for the creative concepts, design and production of social media campaigns.
Lifestyle campaign video written and directed to bring the app to life through real stories.
The Takeaway: Designing for the Way We Actually Live
By treating early feedback as a roadmap rather than a setback, we shifted TimeKu from a closed network to an open tool that just works for everyone. Designing with genuine empathy for both our users and the people they are meeting with allowed us to replace an isolated ecosystem with seamless connectivity—setting up a truly user-friendly commercial release that naturally fits into everyday life.